I am going to explain to you 4 reasons why your business idea most likely failed and why you haven’t
yet embarked on your journey to success. I emphasise YET because it is going to happen, one way or
another – so keep believing.
1) You Gave Up Too Soon
When I was looking for a business to start I tried all kinds of ideas. The following are a list of
businesses that I actually embarked on:
- Selling beauty products on ebay
- Selling Shoes on ebay
- Became a matchmaking consultant
- Became a Virtual Assistant
- Became a fashion stylist
- Became a makeup artist
- Became a photographer
- Became an affiliate marketer
I embarked on the first part of the journey for each of these businesses but as soon as I struggled to
find customers, I gave up. Why? Because I didn’t persevere. Why didn’t I persevere? Because I made
it all about me and not about the person buying from me. I didn’t believe in the product enough for
people to buy into them. Personally I needed to really believe in my product first before I could find
the customers, because only in my belief would others would be able to see the effectiveness of the
So don’t give up, try a bunch of ideas until one of them sticks. If you do give up, maybe it isn’t the
right business for you. But don’t give up looking, try the next idea until you find the right one for you
2) Your Insecurities Are Stopping You
I had a lot of insecurities at the thought of people buying anything from me. Even if I believed in the
product, I felt as though I was trying to manipulate them into buying something they didn’t want.
But after doing a lot of soul searching I realised that the reason I felt that way was because I felt the
same when people were selling to me.
I will be honest, I have always seen straight through sales people. I know when they are trying to get
a sale vs when they genuinely want to help me. I wanted to be the latter. You see I don’t have a sales
background, I come from the corporate world of 9-5, getting paid for my time. So I didn’t have the
skills of a sales woman, but I do have integrity and I love a great product when I see one. So it helped
when I bought into a product that I really believed in. I was in the business of changing lives.
To offer people the dream life they have always wanted is an immensely rewarding feeling. I know
how it feels to dream of a better life, knowing that it is only a grasp away but not having the means
to get there. Having to settle for a mediocre life whilst I see younger, prettier, luckier people all over
the television and the internet have the life that I craved so badly.
3) You Don’t Know How to Make It Happen
Wanting to get there but not knowing how to get there is a deeply frustrating feeling. I had so much
creative ambition inside of me and I could slowly see it turning into resentment. I didn’t want to be
the 60 year old bitter person that I see in my local town on a Saturday who didn’t get the life they
wanted. I wanted to succeed, I wanted to earn six figures and beyond, I wanted the type of freedom
that allowed me to live exactly as I wanted without anybody having an impact on that.
f you have the same burning desire then you already know what you want, you just may not know
how to get there. One thing I know for sure is that had I embarked on this same journey before and
the reason I failed is 1) Because I quit and 2) Because I didn’t have the support around me.
Every time I thought of a great idea, I did the work, I created a website, I bought the stock and I
advertised my business. But it fizzled away from there. I lost interest. I gave up. I thought it was a
bad idea. This is why you need people who believe in you, around to support you.
This is the only business I didn’t give up on. I saw people around me struggle and I saw them make it
through. It is overwhelm and stress that makes people quit. It is feeling hopelessness and not seeing
the light at the end of the tunnel that clouds the vision they held in the first place.
4) You Need to See To Believe
Seeing other people succeed in what you are doing is what keeps that vision alive. Getting help from
those people who are succeeding is a blessing that has a profound impact on us for the rest of our
lives. We are surrounded by pessimism and if you don’t have a strong enough will to push against
that pessimism, it is going to be a long hard journey to success. But if you are blessed enough to
have great people around you that believe in you, then your journey to success will be a much
Had I not gone through my many business experiences I would not have appreciated the help I have
today. I was too stubborn to ask for help and too tight-fisted to pay for mentorship. But each of
those times brought me to where I am today. I finally run a business that I have not given up on, that
I wholeheartedly believe in and that I enjoy working on.
So if you haven’t yet found your business idea then keep trying and see what sticks. Read about how
I am building my business whilst working full time here.